Privacy Policy
1. Collection of Personally Identifiable Information
We collect personally identifiable information, including your full name, email address, postal address, and telephone number, when you create a customer account or place an order on AEFashionEmpire.com. We may also use this information to communicate with you and send offers, product recommendations, or promotional messages based on your previous orders and stated interests. You may choose to unsubscribe from promotional communications at any time.
2. Use of Demographic and Profile Data
We use your personal information to provide the products and services you request, process your transactions, respond to enquiries, resolve disputes, investigate technical issues, collect payments, improve the safety of our platform, and enforce our terms and conditions. We may also use your information to personalise your shopping experience, measure customer interest in our products and services, provide relevant updates and offers, and protect AEFASHIONEMPIRE and its customers against errors, fraud, identity theft, and other unlawful activities.
To continually improve our products and services, we may collect and analyse demographic information and data relating to how customers use our website. We may use your Internet Protocol (IP) address to identify and resolve server-related issues, administer the website, detect suspicious activity, and collect general demographic information. From time to time, we may invite you to participate in optional online surveys that request information such as your location, age range, local government area, interests, or income range. Information obtained through these surveys may be used to personalise your experience and provide content that is more relevant to your interests.
To continually improve our products and services, we may collect and analyse demographic information and data relating to how customers use our website. We may use your Internet Protocol (IP) address to identify and resolve server-related issues, administer the website, detect suspicious activity, and collect general demographic information. From time to time, we may invite you to participate in optional online surveys that request information such as your location, age range, local government area, interests, or income range. Information obtained through these surveys may be used to personalise your experience and provide content that is more relevant to your interests.
3. Cookies
A cookie is a small piece of data stored on your device by a web server and later retrieved by your web browser. Cookies help websites remember information relating to a particular user, such as preferences, login sessions, and shopping activity. AEFashionEmpire.com may place temporary and persistent cookies on your device to improve website functionality, personalise your experience, analyse website performance, and make our services easier to use. Our cookies do not directly contain personally identifiable information such as your full name, postal address, telephone number, or email address. You may manage or disable cookies through your browser settings; however, doing so may affect certain features of the website.
4. Sharing of Personal Information
We may share personal information with our corporate entities, service providers, and business partners where necessary to provide requested services, prevent identity theft, fraud, misrepresentation, and other potentially unlawful activities, connect related accounts, prevent misuse of our services, and support jointly provided or co-branded services. Our partners and affiliated entities will not use your personal information for marketing purposes unless you have expressly agreed to receive such communications.
We may disclose personal information where required by law or where we reasonably believe that disclosure is necessary to respond to a subpoena, court order, regulatory request, or other lawful process. We may also disclose information to law-enforcement agencies, regulatory authorities, third-party rights holders, or other relevant parties where reasonably necessary to enforce our Terms and Conditions or Privacy Policy, respond to allegations that content violates another party’s rights, prevent fraud or unlawful activity, or protect the rights, property, and safety of our customers, AEFASHIONEMPIRE, and the general public.
If AEFashionEmpire.com, its business, or its assets are merged with, acquired by, or transferred to another business entity, some or all of your personal information may be transferred as part of that transaction. Any new or combined business entity receiving your information will be expected to handle it in accordance with this Privacy Policy and applicable data-protection requirements.
We may disclose personal information where required by law or where we reasonably believe that disclosure is necessary to respond to a subpoena, court order, regulatory request, or other lawful process. We may also disclose information to law-enforcement agencies, regulatory authorities, third-party rights holders, or other relevant parties where reasonably necessary to enforce our Terms and Conditions or Privacy Policy, respond to allegations that content violates another party’s rights, prevent fraud or unlawful activity, or protect the rights, property, and safety of our customers, AEFASHIONEMPIRE, and the general public.
If AEFashionEmpire.com, its business, or its assets are merged with, acquired by, or transferred to another business entity, some or all of your personal information may be transferred as part of that transaction. Any new or combined business entity receiving your information will be expected to handle it in accordance with this Privacy Policy and applicable data-protection requirements.
5. Security Precautions
We maintain appropriate administrative, technical, and organisational security measures designed to protect the personal information under our control against loss, misuse, unauthorised access, disclosure, alteration, or destruction. Where applicable, secure systems and protected servers are used when you access, submit, or update your account information. Once your information is in our possession, we follow strict security procedures and limit access to authorised individuals who require the information to perform their responsibilities. However, no method of transmitting or storing information online can be guaranteed to be completely secure.
6. Choice and Opt-Out
AEFASHIONEMPIRE gives customers the option to stop receiving promotional, advertising, and marketing communications from us or from our partners. You may unsubscribe by selecting the unsubscribe option provided at the bottom of our marketing emails. You may also request the removal of your contact information from our promotional mailing lists by visiting https://www.aefashionempire.com/unsubscribe. Please note that even after unsubscribing from promotional messages, we may continue to send important transactional or service-related communications concerning your account, orders, payments, deliveries, or security.
7. Advertising on AEFashionEmpire.com
We may work with third-party advertising agencies and service providers to display advertisements when you visit our website. These third parties may collect information about how you interact with our website, advertisements, and other online services to provide products, services, and advertisements that may be relevant to your interests. This information generally relates to browsing activity and does not directly include personally identifiable information such as your name, postal address, telephone number, or email address. Third-party advertisers may use cookies or similar technologies in accordance with their respective privacy policies.
8. Enquiries and Contact Information
For questions, concerns, requests, or enquiries regarding this Privacy Policy or how your personal information is handled, please contact us by email at info@aefashionempire.com. We will review your enquiry and respond as soon as reasonably possible.
